摘 要

ABSTRACT - 4 -

引言 - 5 -

1网络流行语的构成方式 - 7 -

1.1缩略词 - 7 -

1.1.1汉字缩略词 - 7 -

1.1.2字母缩略词 - 8 -

1.2谐音词 - 8 -

1.2.1数字谐音 - 8 -

1.2.2汉字谐音 - 8 -

1.2.3中英文组合 - 8 -

1.2.4音译外来词 - 9 -

1.2.5连读谐音 - 9 -

1.2.6谐音来源 - 9 -

1.2.5.1方言 - 9 -

1.2.5.2外语 - 10 -

1.3英汉混合词 - 10 -

1.4旧词新义 - 11 -

1.5格式流行语 - 11 -

1.6符号及表情包 - 12 -

1.6.1数字符号 - 12 -

1.6.2图形符号 - 12 -

1.6.3表情包 - 13 -

2流行语的来源及形成原因 - 13 -

2.1流行语的来源 - 13 -

2.1.1来自热点新闻的流行语 - 13 -

2.1.2来自影视音作品的流行语 - 14 -

2.1.3来自综艺的流行语 - 15 -

2.1.4来自社交平台的流行语 - 15 -

2.1.4.1网络游戏 - 15 -

2.1.4.2直播平台 - 16 -

2.1.4.3社交软件 - 16 -

2.2形成原因 - 17 -

2.2.1心理因素 - 17 -

2.2.1.1从众心理 - 17 -

2.2.1.2交际创新 - 17 -

2.2.2社会因素 - 17 -

2.2.2.1媒体营销手段 - 17 -

2.2.2.2社会大环境 - 17 -

2.2.3语言自身特性 - 18 -

2.2.3.1语言的渐变性 - 18 -

2.2.3.2语言的省力原则 - 18 -

3网络流行语的影响 - 18 -

3.1正面影响 - 19 -

3.1.1对媒体影响 - 19 -

3.1.2对个人影响 - 19 -

3.1.3对政府的影响 - 19 -

3.1.4对语言的影响 - 19 -

3.2负面影响 - 19 -

3.2.1对媒体的影响 - 20 -

3.2.2对个人的影响 - 20 -

3.2.3对语言的影响 - 21 -

4网络流行语的发展趋势及其应对策略 - 21 -

4.1发展趋势 - 21 -

4.2对策 - 22 -

结 论 - 23 -

参考文献 - 24 -

致 谢 - 25 -

摘要

论文主要是对2014年至2018年的网络流行语进行分析，研究网络流行语的构成方式、形成原因、对生活的影响以及发展趋势和应对策略。论文将网络流行语的构成方式分为缩略词、谐音词、英汉混合词、旧词新义、格式流行语、符号及表情包六大类；其形成来源可以概括为来自热点新闻、影视音作品、综艺和社交平台的流行语，形成原因可分为心理因素、社会因素以及语言自身特性三个方面；网络流行语则对媒体、个人、政府、语言都产生了一些积极和消极的影响，正面影响有使新闻语言更加灵活生动、通俗贴切，帮助人们通过流行语的表达缓解生活压力、发泄情绪，拉近政府与群众之间的距离，推动了语言的发展等；负面影响有破坏了新闻原有的严谨性和客观性，给交流造成一定的困难，破坏现代汉语的纯洁性；由此论文也针对这些影响提出了对网络流行语的发展趋势的判断以及应对策略，如官方平台选择健康的、符合价值观取向的流行语作为规范，各网络平台也需要进行自主管理、相互监督，网络用户自觉维护网络环境等。

关键词：网络流行语；构成方式；来源与形成原因；影响；应对策略

ABSTRACT

This paper mainly analyzes the network buzzwords from 2014 to 2018, and studies the construction, formation reason, impact on life, development trend and countermeasures of network buzzwords. This paper divides the formation of network buzzwords into six categories: acronyms, homophonic words, English and Chinese mixed words, old words and new meanings, format buzzwords, symbols and emoticons. The forming sources can be summarized as buzzwords from hot news, film and television audio works, variety shows and social platforms. The forming reasons can be divided into three aspects: psychological factors, social factors and language characteristics. Network catchword have some positive and negative effects on media, individuals, government and language, positive impact is that they let the news language more flexible and vivid, popular, and help people through the expression of the buzzwords to ease the pressure of life and vent emotions. Besides, they close the distance between the government and the masses, promote the development of the language; The negative impact is that they has destroyed the original rigor and objectivity of news, caused some difficulties in communication, and destroyed the purity of modern Chinese. In view of these influences, this paper also puts forward to the judgment and countermeasures on the development trend of network buzzwords, such as the selection of healthy and value-oriented buzzwords by official platforms as norms, and the need for independent management and mutual supervision among various network platforms, and the conscious maintenance of network environment by network users.

Key words: Network buzzwords; Construction; Source and cause of formation; Influence; Coping strategies